77cb Privacy Policy

77cb collects personal data through three main channels: information you provide directly when registering or using the platform, information generated automatically by your use of the site, and in some cases, information received from trusted third-party verification partners. Below is a full account of what we collect and why.

77cb uses the personal data we collect to deliver, maintain, and improve our platform — and to meet the legal and regulatory obligations that come with operating a real-money gaming service in Pakistan's online market. Here is a clear breakdown of every purpose for which your data is used:

• Account creation and management: To register your 77cb account, verify your identity, and maintain accurate account records.
• Processing transactions: To process PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank — and to maintain an accurate transaction history for your records and ours.
• Delivering gaming services: To operate the 77cb platform — including cricket betting markets, slot games, live dealer tables, and all other features you access.
• Regulatory compliance: To fulfil our obligations under applicable anti-money laundering (AML) regulations, know-your-customer (KYC) requirements, and international gaming licence conditions — including transaction monitoring and suspicious activity reporting.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, multi-accounting, bonus abuse, and unauthorised access to player accounts.
• Responsible gaming: To monitor gaming patterns that may indicate problem gambling behaviour, administer self-exclusion and deposit limit tools, and respond to responsible gaming support requests.
• Customer support: To respond to your queries, complaints, and support requests through live chat and email at [email protected].
• Platform improvement: To analyse aggregated, anonymised usage data in order to improve the performance, design, and features of 77cb.
• Marketing communications: To send you promotional offers, bonus alerts, and PSL-related betting news — but only where you have given your explicit consent, and only via channels you have opted in to. You may unsubscribe at any time.
• Legal proceedings: To establish, exercise, or defend legal claims where necessary.

Every instance of personal data processing at 77cb is grounded in at least one lawful basis. We do not process your data arbitrarily. The primary legal bases we rely upon are as follows:

• Contractual necessity: Processing required to deliver the services you have signed up for — including account management, transaction processing, and game delivery. Without this processing, we simply cannot provide the service.
• Legal obligation: Processing required by applicable law — particularly AML regulations, KYC requirements, tax reporting obligations, and licence conditions imposed by our international gaming regulator.
• Legitimate interests: Processing necessary for purposes that are in the genuine interests of 77cb or our player community, provided those interests are not overridden by your own rights and interests. This covers fraud prevention, security monitoring, and platform analytics.
• Consent: Processing based on your freely given, specific, and informed consent — primarily for optional marketing communications. You may withdraw consent at any time by contacting [email protected] or using the unsubscribe link in any marketing email.

77cb does not share your personal data with third parties except in the specific, limited circumstances described below. Any third party that receives your data is required to handle it in accordance with applicable data protection standards and is prohibited from using it for their own purposes.

• KYC and identity verification providers: We share identity documents and verification data with licensed third-party KYC service providers solely for the purpose of completing your identity verification. These providers are bound by strict data processing agreements.
• Payment processors: Transaction data is shared with JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank as necessary to process your deposits and withdrawals. These institutions operate under their own regulatory frameworks.
• AML and fraud screening services: We share transaction and identity data with AML compliance partners as required by our regulatory obligations to detect and prevent financial crime.
• Game software providers: Your gaming activity data may be shared with the game studios who supply 77cb's casino and sports betting products, for the purposes of game integrity verification and dispute resolution.
• Regulatory and law enforcement authorities: We will disclose personal data to relevant authorities — including gaming regulators, financial intelligence units, and law enforcement — when required to do so by law, court order, or regulatory direction.
• Professional advisors: Lawyers, auditors, and accountants may have access to limited personal data where strictly necessary to provide professional services to 77cb.

77cb retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. The following table outlines our standard retention schedule:

Upon expiry of the relevant retention period, personal data is securely deleted or anonymised so that it can no longer be linked back to you. Where anonymisation is used rather than deletion, the resulting data may be retained indefinitely for statistical and analytical purposes in a form that does not identify any individual.

77cb takes the security of your personal data seriously. We implement a layered set of technical and organisational security measures designed to protect your data against unauthorised access, accidental loss, alteration, or disclosure. Our current security infrastructure includes:

• TLS encryption in transit: All data transmitted between your browser and 77cb servers is encrypted using TLS 1.2 or higher, ensuring that data cannot be intercepted in transit.
• Encryption at rest: Sensitive personal data — including identity documents and financial records — is encrypted at rest using AES-256 encryption.
• Access controls: Access to personal data within 77cb's systems is restricted on a strict need-to-know basis. Staff access is governed by role-based permissions and logged for audit purposes.
• Two-factor authentication: All internal 77cb staff systems require two-factor authentication. Players are strongly encouraged to enable 2FA on their own accounts.
• Penetration testing: Our platform undergoes regular security testing by independent third-party specialists to identify and remediate vulnerabilities before they can be exploited.
• Incident response: 77cb maintains a documented data breach response plan. In the event of a breach that poses a risk to your rights and freedoms, we will notify affected players and relevant authorities within the timeframes required by applicable law.

As a 77cb player, you have a meaningful set of rights over the personal data we hold about you. We are committed to honouring these rights promptly and without unnecessary friction. To exercise any of the rights below, contact our Data Protection Officer at [email protected] with the subject line "Privacy Rights Request".

We will respond to all verified privacy rights requests within 30 days of receipt. Where a request is complex or we have received a high volume, we may extend this period by a further 60 days — in which case we will notify you of the extension and the reason within the initial 30-day window.

77cb uses cookies and similar tracking technologies on 77cb.bio to make the platform function correctly and to understand how players use it. A cookie is a small text file placed on your device when you visit a website. The cookies used by 77cb fall into the following categories:

• Strictly necessary cookies: These cookies are essential for the 77cb platform to function. They maintain your login session, handle security tokens, and ensure your account is correctly identified across page loads. These cannot be disabled without breaking the platform.
• Functional cookies: These cookies remember your preferences — such as your preferred language, game filters, or responsible gaming settings — so you do not have to re-enter them on every visit.
• Analytics cookies: We use anonymised analytics to understand how players navigate 77cb.bio — which pages are most visited, where users drop off, and how features are used. This data helps us improve the platform. No personally identifiable information is transmitted via analytics cookies.
• Marketing cookies: If you have consented to marketing communications, we may use cookies to track which promotional offers you have seen, to avoid showing you the same offer repeatedly, and to measure the effectiveness of campaigns.

You may manage your cookie preferences at any time via your browser settings. Disabling non-essential cookies will not prevent you from using 77cb, though some features — such as saved preferences — may not function as expected. For a full list of cookies in use, contact [email protected].

77cb is strictly an adult platform. Real-money gaming on 77cb is permitted only for players who are aged 21 years or older. We do not knowingly collect, store, or process any personal data belonging to individuals under the age of 21.

All new accounts undergo age verification as part of the registration process. Where our KYC checks cannot confirm that a registrant meets the minimum age requirement, the account will be suspended pending further documentation. Any account subsequently found to have been registered by a person under 21 will be closed immediately, and any funds in the account will be handled in accordance with our Terms & Conditions.

77cb operates under an international gaming licence, and some of our service providers — including KYC verification partners, game software suppliers, and security infrastructure providers — are based outside Pakistan. As a result, your personal data may be transferred to and processed in countries other than Pakistan.

Where such transfers occur, 77cb ensures that adequate safeguards are in place to protect your data to a standard equivalent to that required under applicable data protection principles. These safeguards include contractual clauses in our data processing agreements with all international service providers, and — where relevant — reliance on the data protection frameworks of the receiving jurisdiction.

We do not transfer personal data to jurisdictions that do not provide an adequate level of data protection without first implementing appropriate contractual or technical safeguards. If you would like more information about the specific safeguards in place for any international transfer involving your data, contact our DPO at [email protected].

The 77cb platform integrates with a number of third-party service providers to deliver its full feature set — including payment processors, game studios, live dealer technology providers, and customer support tooling. While 77cb carefully vets all third-party providers and requires them to operate under data processing agreements, each third party also operates under its own privacy policy and data governance framework.

77cb is not responsible for the privacy practices of third-party providers who are acting as independent data controllers — for example, your bank or mobile money provider (JazzCash, EasyPaisa) when you initiate a transaction. We recommend reviewing the privacy policies of any payment provider you use in connection with your 77cb account.

Any third-party links that may appear on 77cb.bio (for example, in responsible gaming resources) lead to platforms that operate independently of 77cb. We are not responsible for the content or data practices of any external website.

77cb may update this Privacy Policy from time to time to reflect changes in our data practices, the services we offer, or applicable legal and regulatory requirements. When we make material changes — changes that meaningfully affect your rights or how your data is processed — we will notify you via email to your registered address and/or via a prominent notice on 77cb.bio at least seven (7) days before the changes take effect.

Minor updates — such as clarifications, corrections of typographical errors, or changes that do not alter the substantive meaning of any section — may be made without advance notice. The "Last Updated" date at the top of this page will always reflect the date of the most recent revision.

Your continued use of 77cb after the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated terms. If you disagree with any change, you have the right to close your account and request deletion of your data, subject to our legal retention obligations, by contacting [email protected].

If you have any questions, concerns, or complaints about this Privacy Policy or about how 77cb handles your personal data, please contact our Data Protection Officer (DPO) directly. We take all privacy enquiries seriously and will respond within the timeframes set out in Section 7 above.

You may reach our DPO by email at [email protected] with the subject line "Privacy Enquiry" or "Privacy Rights Request" as appropriate. Our support team is available 24 hours a day, 7 days a week — including Pakistani public holidays and weekends.

If you are not satisfied with our response to a privacy complaint, you have the right to escalate your complaint to the relevant data protection or gaming regulatory authority in the jurisdiction under which 77cb is licensed. Details of the applicable regulatory authority are available upon request from our DPO.